About Baby & Co.

Perfect Choice For Your Love

We, Baby & Co., are passionate about the love for children and their joyful happiness. Our products reflect this love and fun with fabric patterns that are inspired by unique stories.

We are committed to creating high-quality items that meet world-class safety standards for babies while keeping our prices friendly and accessible for all.

We believe that every parent deserves access to affordable and stylish baby products, which is why we offer a wide range of product types and patterns to suit every taste and lifestyle.

With us, you’ll enjoy choosing the perfect items that suit your needs and help you create precious memories with your little ones.

Baby in a pink dragon romper

Core brand values

What we stand for

Variety
Variety

Baby & Co. understands the joys and challenges of being a parent, which is why we provide a range of practical and affordable solutions. Our diverse products come in various styles and patterns to make selecting products a fun and enjoyable experience for parents and children alike.

Playful and Fun
Playful and Fun

Shopping for your little ones should be a fun and enjoyable experience. That’s why we offer a wide range of products with cute and unique patterns that spark imagination and joy. Let us be a part of creating beautiful memories for you and your little ones.

Quality
Quality

We use only the highest quality cotton sourced from trusted organisations like Cotton USA™ — 100% premium super soft cotton. Our unique Dri-Tex technology ensures immediate water absorption and fast drying, providing extra comfort and reducing stuffiness and rash for babies.

Safety
Safety

Baby & Co. holds OEKO-TEX® Standard 100 Class 1, one of the world’s leading standards for textiles tested for harmful substances. This certification ensures our products are free from harmful residues that could potentially harm your little one.

Value for Money
Value for Money

We prioritise both quality and affordability. We pay close attention to every detail of the production process, from selecting the finest raw materials to weaving, dyeing, sewing and packing, to ensure our products are of the best quality and safe for newborns.

Quality

Certified, tested, trusted

Super Soft

Premium super-soft cotton against delicate skin.

Highly Absorbent

Weave that drinks moisture and keeps baby dry.

Quick Dry

Dri-Tex finish for fast drying and cool comfort.

Chemical Safety

OEKO-TEX® Standard 100 Class 1 certified.

International Standards
for All Our Products

Where to find us

In stores and online

  • The Little Store — flagshipEkkamai 4, One Bangkok, Siam Paragon, Siam Takashimaya
  • Central — The Mall26 department-store branches nationwide
  • Domestic retailersBaby Gift, Mother Goose, First Kids and 16 more
  • Baby fairsBaby & Kids Best Buy, Amarin Baby & Kids Fair, Central Baby & Kids Fair